Marketing Strategist

Briana
Murphy

Marketing Strategist /AI-Integrated Workflows /Campaign Execution

I build marketing systems that actually work.

Briana Murphy portrait
The Person Behind the Work

Hey, I'm Briana.

I'm a marketing strategist based in Atlanta who has spent the last eight years building systems that make brands impossible to ignore.

I started Marketing by Briana Sade because I believed marketing should be intentional, data-driven, and actually fun to execute. Over time I developed a specialty in AI-integrated workflows, which means I don't just run campaigns — I build the infrastructure underneath them so everything runs smarter, faster, and with less chaos.

I've worked with small business owners, creators, wellness brands, and e-commerce companies, growing social engagement by 34%, increasing website traffic by 27%, and cutting campaign planning time by 40% by building systems that work even when you're not in the room.

I'm not the kind of strategist who hands you a PDF and disappears. I show up, I build, and I stay until the work is actually working — all while making you laugh in the process.

If you're ready to stop guessing and start growing, you're in the right place. Let's work!

What I Do

Four disciplines. One operating system for growth.

01

Marketing Strategy

End-to-end positioning, audience mapping, and roadmaps built for measurable lift.

02

AI-Powered Workflows

Automated systems that compress execution time without compressing quality.

03

Campaign Execution

Launches that move — from pre-flight to post-mortem, with the receipts.

04

Content Systems

Repeatable content engines that scale voice across every channel.

How It Works

Three steps from idea to impact.

01

Discovery

We start with a conversation. I learn your brand, your goals, your audience, and what is not working right now. No templates, no assumptions. Just a real strategy built around you.

02

Build

I get to work. Whether that is building your content system, setting up your automation workflow, or mapping out your full campaign, you will see exactly what I am creating and why every step of the way.

03

Launch

We go live with a plan that is built to perform. I track what is working, report back in plain language, and adjust as we grow. You stay focused on your business. I stay focused on making sure it shows up online.

Results

34%

Social Engagement Growth

27%

Website Traffic Increase

50%

Creator Revenue Growth

40%

Faster Campaign Planning

Selected Projects

Work that put numbers on the board.

Featured · AI Tools and Projects
More Work
What People Are Saying

A few words from the rooms I've been in.

Briana's work ethic is truly commendable. She consistently showed initiative, taking on challenges with enthusiasm and delivering high-quality results. Her ability to work independently as a 'team of one' while also excelling as a key collaborator made her an invaluable asset to our organization.
Cheyenne Pastrana
Director of Marketing, Leadership Strategies
During Briana's time as our social media manager, she launched multiple social media cadences, email campaigns, and recorded behind the scenes content. Her innovative ideas and organizational skills led to successful marketing campaigns at a time when my business needed it most.
Sheila Murphy
Founder of She Creates Visions
Briana excels at finding inefficiencies and eliminating them. She also is never afraid to roll up her sleeves and do the grunt work. She was always happy to jump in and do the mundane job that just 'had to be done.' Changing how a team operates can increase effectiveness and efficiency but there is often a lot of mundane and boring work that is also vitally important and critical to get right that goes into the handover of those systems.
Kelley Becht
Founder of Studio 54 Consulting

Resume

Want to see the full story?

Blog and Insights

Insights from the Field.

AI Workflows

I Got Tired of Scrolling. So I Built Something Better.

How I replaced hours of manual trend research with an AI tool that does it for me every single week.

Realtors

You Are Closing Deals and Losing Clients at the Same Time

If you are not showing up on social media consistently, you are leaving roughly 20% of potential new clients on the table.

Content Strategy

Posting More Is Not the Answer. Posting Intentionally Is.

The gap between content that performs and content that disappears is not volume. It is intention.